Success of 7-Eleven Japan, The: Discovering the Secrets of the World's Best-Run Convenience Chain Stores

ISBN-13: 9789812380142 / Angielski / Twarda / 2002 / 148 str.

Akira Ishikawa; Tai Nejo

Opis

When analyzing 7-Eleven Japan's advanced and innovative management style, the authors of this study highlight the existence of the "integrated information system". This is because of the key role it plays not only in forming this firm's corporate strategy but also in developing its functional strategies for logistic support, merchandising and store operations. The authors explore the integrated information system, a symbol of the competitiveness of 7-Eleven Japan.