Success in Changing Environments: Strategies and Key Influencing Factors

ISBN-13: 9783835005150 / Angielski / Miękka / 2007 / 229 str.

Manuela Stoll; Prof Dr Utz Sch Ffer

Opis

Manuela Stoll focuses on two strategies to address change: adapting to change and creating change. Using a large-scale survey among top executives of manufacturing firms in Germany, she evaluates the importance of a range of resources, competences, and isolating mechanisms (shields against imitation) for the success of these strategies. She shows that adapting to change has an important effect on firm performance and is mainly influenced by a firm s industry foresight abilities. She also illustrates how these abilities can be strengthened."

Spis treści

Requirements for a theory in light of the research objective Comparison of important economic theories The resource-based view: Main elements and causal relationships The resource-based view: Critique and potential for advancements Strategies to deal with change Contingency of strategies on internal and external factors

O autorze

Dr. Manuela Stoll promovierte bei Prof. Dr. Utz Schäffer am Lehrstuhl für Controlling der European Business School, Oestrich-Winkel. Sie ist in den Bereichen Risikomanagement und Konsumgüter bei McKinsey & Company tätig.

Blurb

To ensure their long-term survival and prosperity, many industries have to deal with increasingly dynamic and complex environments. Due to this situation, they are confronted with major challenges.

Manuela Stoll investigates why some firms cope with change successfully, while others do not. She focuses on two strategies to address change: adapting to change and creating change. Using a large-scale survey among top executives of manufacturing firms in Germany, she evaluates the importance of a range of resources, competences, and “isolating mechanisms” (shields against imitation) for the success of these strategies. The results show that adapting to change has an important effect on firm performance and is mainly influenced by a firm’s industry foresight abilities. A separate analysis illustrates how these abilities can be strengthened.