Subliminal Leadership

ISBN-13: 9781032582450 / Twarda / 2023 / 280 str.

Thomas Frankl

Opis

Understanding the power of subliminal influence makes or breaks leaders. This book is the first to explain in a clear and accessible way this important, yet little known and understood, area of psychology and leadership.

Spis treści

About the Author

Acknowledgments

Introduction

1 Leadership in context

Leadership in organizations

Day-to-day leadership

2 Leadership as social influence

Influence, leadership, and evolutionary biology

Making sense of the world

Touch

Sight

Hearing

Smell

Taste

Interoception

Proprioception

3 Brain, mind, and body

The mind–brain connection

The mind–body connection

Latent talent

4 The underworld of the subliminal

Character assassinations

Smelling memories

Fright or flight

5 Influence, emotions, and self-leadership

Homo sapiens vs. Homo corporaticus

Amygdala hijack and the fear of flying computers

Fear, risk-taking, and innovation

Buckle up and enjoy the ride

Emotional framing

6 We communicate more than we think

Every body communicates

No glossing over glossophobia

The power of gaze

7 Empathy revisited

The busy sidewalk challenge

Random acts of influence

Reading the room

8 Everyone is an influencer

Botox and the power of embodied emotions

Dressing the part

Touching experiences

A face for radio

Beauty: More than just in the eyes of the beholder

9 Emotional contagion

The 1962 Tanzania laughing epidemic

First olfactory impressions count

A good nose for bad health

The persistent smell of aggression

Will you join us for our smellwalk?

10 The power of humor, trust, and charisma

Humor, a universal language

Funny speeches and other ordeals

Trust – the social superglue

Trust me, I’m smiling

Charisma: A gift from the gods?

Making it stick: The secrets of powerful speech

11 Leading with guts

Credit to the roomers

Gut health and gut decisions

The power of kraut-based computing

12 The intuitive leader

All quiet in Anacostia

Making intuitive decisions work

Steve Jobs and the dork problem

Intuitive farming

13 Connecting brains

Spooky action at a close distance

The leader as entrainer

Brain synchronization and team performance

14 Toxic leadership: An organizational spectrum disease

The productive narcissist

What makes a psychopath?

The oxymoronic successful psychopath

Welcome to our Jurassic organization

Is the world in need of toxic leaders?

Nutric leadership: An antidote

Ethics in action

Commitment

Kindness and modesty

Honesty and candor

A positive mindset

Strength and decisiveness

Health and energy

Vision and empathy

15 Epilogue

Index

O autorze

Thomas Frankl had senior management positions in Fortune 500 companies and the United Nations. He holds a Ph.D. in Economics from the University of Munich and has been teaching at Swiss business schools and universities for over ten years. He co-founded three companies and is the Chairman of Ruti Group which owns and operates a 800-pupil school in Nyamata, Rwanda.