Strong Nonprofits

ISBN-13: 9780470587874 / Angielski / Twarda / 2010 / 208 str.

John C. Olberding; Lisa Barnwell Williams

Opis

A proven, strategic plan to help your nonprofit emerge from the 2008-2009 economic storm Utilizing the extensive expertise of leading fundraising consulting firm Skystone Ryan's executive leadership team and managing consultants to explore and illuminate the most timely issues facing the philanthropic community, Building Strong Nonprofits: New Strategies for Growth and Sustainability identifies new opportunities to define the future of philanthropy.

• Includes notable contributors from the Skystone Ryan leadership team
• Analyzes the most potent trends and developments and interpret their implications for the future of philanthropy
• Offers eight to twelve essays, each by a different Skystone Ryan consultant with particular experience, insight, and expertise in the area

Building Strong Nonprofits: New Strategies for Growth and Sustainability is you, whether you are a nonprofit leader, executive director, board member, or development director, and are becoming aware that new organizational strategies are called for if the same old donors are not supportive in the same old ways.

Spis treści

Acknowledgments xi

Introduction xiii

Chapter 1 A New Day for Philanthropy 1
John C. Olberding

The Big Picture 3

What Will Be Different 4

What Will Not Change 11

Conclusion 13

Chapter 2 A Person of Influence, A Sculptor of the Universe: How Women Are Changing the Face of Philanthropy 15
Lisa Barnwell Williams

Women Are in the Game 16

There s Power in Numbers 20

Let s Get Together and Give! 22

Moving onto the Big Stage 26

Who Are the Women on Your Team? 27

Conclusion 33

Chapter 3 The New Nonprofit: How Human Nature, Business Principles, and Financial Realities Are Transforming the Missions, Management, and Finance of Nonprofit Organizations 35
Charley Ansbach

A Period of Significant Change in the

Nonprofit Sector 35

Why Are Things Changing? 38

What Is Changing? 42

Conclusion 53

Chapter 4 High–Impact Nonprofit–Corporate Partnerships 55
Eugenia V. Colon

Trends in Corporate Giving 56

Areas of Corporate Funding Interest 59

High–Impact Partnerships: Investing for the Upturn 67

Conclusion 71

Chapter 5 Casting Your Net into the Social Media Ocean 73
Paul Ghiz

What Is Social Media? 74

Social Media by the Numbers 74

Planning Your Social Media Strategy 76

Social Media Tips to Consider 77

A Closer Look at Social Media Tools 79

Raising Money with Social Media 81

Social Media Impact on

Search Marketing 83

Major Donors in Social Media 84

Conclusion 90

Chapter 6 All Sails Unfurled: Education and Professionalism for Philanthropic Professionals 93
Martin L. Novom

Challenges Facing the Career Path Professional 93

Lifelong Learning as a Discipline 96

The Pursuit of Professionalism 107

Conclusion 113

Chapter 7 Diversity in Philanthropy: A New Paradigm 115
James B. Tyson

A Primer on African–American Philanthropy 116

The Status of Solicitors of Diverse Backgrounds 121

A Solution: Institutional Resolve and Commitment 125

Developing a Pipeline: Looking to the Future 127

Conclusion 128

Appendix A: Black Philanthropy References 130

Appendix B: Resources 132

Chapter 8 Twenty Years . . . and Learning 133
Daniel Yoffe and Laura Zylstra with Donna Leigh King and John C. Olberding

Beginning from the Beginning 136

A Look at the Big Two : India and China 139

Latin America: A Disparate Region 144

Diaspora: New Opportunities and Giving Circles 148

Conclusion 150

Notes 151

About the Editors 155

About the Authors 157

The Skystone Ryan Prize for Research on Fundraising and Philanthropy 163

Index 173

O autorze

JOHN C. OLBERDING is President and CEO of Skystone Ryan, one of the nation′s leading fundraising consulting firms serving a wide variety of organizations both large and small. He has personally provided leadership and guidance in assessment, planning, fundraising, and management to over 200 health, religious, cultural, environmental, and social service agencies.

LISA BARNWELL WILLIAMS is Vice President of Skystone Ryan. She has twenty–five years of executive–level experience in fundraising and organizational development for nonprofit organizations, with special expertise on issues relating to nonprofit boards, donor relations, and strategic fundraising.

Blurb

BUILDING STRONG NONPROFITS

New Strategies for Growth and Sustainability

Every organization has struggled through the economic crisis of 2008 and 2009, but none more than the nonprofit. The light at the end of the tunnel is finally appearing, but new strategies and perspectives are urgently needed as organizations confront the cultural changes ahead.

Proficiently exploring how the philanthropic sector is evolving in areas such as social media, the global economy, social entrepreneurship, and cause–related marketing, Building Strong Nonprofits: New Strategies for Growth and Sustainability illuminates the most timely issues facing today′s philanthropic community.

Edited and written by the Skystone Ryan consulting team a world–class, philanthropic group of astute, educated fundraising and nonprofit consultants the essays in this innovative book each take a fresh look at a unique side of nonprofit growth, including:

• How women are changing the face of philanthropy
• How human nature, business principles, and financial realities are transforming the missions, management, and finance of nonprofit organizations
• The secrets behind high–impact non– profit corporate partnerships
• Tips for casting your net into the social media ocean
• Challenges facing the nonprofit career path professional
• Diversity in philanthropy
• How to develop a worldwide fundraising strategy

Drawing from the hard–won wisdom of Skystone Ryan′s fundraising leaders, Building Strong Nonprofits introduces interactions, institutions, and ways of giving that have the potential to bring the philanthropic community vitality, stability, and relevance in today′s new economic climate. Its clear strategies and practical tools offer your nonprofit the guidance it needs to take advantage of the changes and unlimited opportunities that face the nonprofit world.

Learn more about Skystone Ryan at www.skystoneryan.com