Chapter 1 Introduction 10Preface 11Authors and Acknowledgements 19Unlock your Thinking 35Chapter 2 The Art of Strategy + Execution 44Myth-busters on Strategy 46Building blocks of Strategy 53Chapter 3 Strategy Positioning 60How to think strategically 62The importance of Business Model 65Think functionally, Act strategically 69Chapter 4 Fourth Industrial Revolution 78Industrial Revolution History 79Periodic Table of Megatrends 88When Worlds Collide 92The Eight (R)evolution Stages 95The Gigantic Shifts that every person should now 149Chapter 5 Strategy Choices 161Why Business Model matter 165Navigate the Strategic Choices 185What not to do? 185Where to differentiate? 196What to focus on? 207Chapter 6 Strategy Execution 221Operating Model 4.0 - Deliver maximum execution 223The Science of Delivery 227Deliver on Promise 230Chapter 7 Master the Art of Strategy Execution: A complete step-by-step guide to become ahero to kick ass 233The Hero Journey 234Manage the present and create the future 240Detect the opportunity and challenges 251Take design decision 262Deliver on Promise 290Chapter 8 Famous last words 297Final words to a Strategist 298Common pitfalls to avoid 300Death of the Genius 303Hero is a team sport 305Reusable work template for copy 307