Strategy for Sustainable Competitive Advantage: Surviving Declining Demand and China's Global Development

ISBN-13: 9781138203167 / Angielski / Miękka / 2016 / 310 str.

Ian Chaston

Opis

The global recession and the public deficit crisis mean that Western companies face flattening sales in domestic markets, and increased competition from China’s globalization. Conventional strategies are not a solution. The text presents effective counter-response strategies of exploiting new knowledge to create innovative products and develop leading edge internal organizational processes.

Spis treści

1. A Very Uncertain World  2. Knowledge and Competitive Advantage  3. Strategic Planning  4. Assessing External Environments  5. Internal Competence  6. Gap Assessment  7. Issues, Objectives and Stakeholders  8. Strategy  9. Technology Strategies  10. Knowledge, Networks and Innovation  11. Public Sector Planning  12. Organisational Structure  13. Implementing Strategy  14. Implementation Errors  15. Riding the Smart Wave.  Notes.  Index

O autorze

Ian Chaston is Professor of Marketing and Entrepreneurship and Director of the Management Centre at Plymouth Business School, Plymouth University, UK, and a Visiting Professor at Centrum Catolica Business School in Peru. Recent publications include Public Sector Management: Mission Impossible? (2011) and Entrepreneurship and Small Firms (2009).