Strategy as Action: Competitive Dynamics and Competitive Advantage

ISBN-13: 9780195161441 / Angielski / Twarda / 2005 / 288 str.

Curtis M. Grimm; Ken G. Smith; Hun Lee

Opis

Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.