ISBN-13: 9780415746328 / Angielski / Twarda / 2014 / 194 str.
ISBN-13: 9780415746328 / Angielski / Twarda / 2014 / 194 str.
Ken Booth's study investigates the way in which cultural distortions have affected the theory and execution of strategy. Its aim is to illustrate the importance of ethnocentrism in all areas of the subject, to follow through its implications and to suggest approaches to the different problems it poses.