Strategy, Human resources and Marketing in the third sector

ISBN-13: 9786204734057 / Angielski / Miękka / 92 str.

Filipe Duarte; Susana Fonseca; Maria José Madeira

Opis

This work shows the relevance of strategy in the third setor. This book analyses the importance of the third setor of portugueses SME's to be conscious of implementing strategic actions on their management decisions. Also shows the relevance that Human resources and marketing have, not only in the decisions that the CEO's need to make, but also in the current influence that they have with costumers and future users.The work shows an importante literature review of this issues, regarding the combination of the three main topics: strategy, Human resources and Marketing.

O autorze

Duarte, FilipeFilipe AP Duarte is a Ph. D. in Management at the University of Beira interior (Ubi), Covilhã, Portugal. He is studying Ph. D. in Accounting at University of Aveiro, Aveiro, Portugal. His academic background also includes a Master degree in Business Finance and a Graduate in Business Management. He is a research fellow at NECE.