Strategy Formation in Chinese Universities

ISBN-13: 9783639224054 / Angielski / Miękka / 2010 / 272 str.

Ian Fraser

Opis

Research on the internationalization of higher education is underdeveloped and is primarily based on European and American experience. As the second largest economy in the world with 50% of global manufacturing capacity and generating 13% of global GDP, China is a major economic power. Universities are at the cutting edge of the internationalization of China as the source of the skilled workforce required to maintain economic growth and to lead Chinese business into the next phase where they will compete with other multinational companies in third markets. Universities are also a gateway to the outside world with academics having privileged access to international information and opinion. The development of an understanding of the process of strategy formation in Chinese universities will assist foreign universities and government agencies seeking to develop relationships in China. The learnings from this book should also provide practical assistance to foreign corporations looking to establish operations in China or being taken over by Chinese companies. It will also assist those wishing to analyze the reasons for the failures of foreign ventures in China.

O autorze

Dr Ian Fraser, B.Econ, B Ed, MBA, PhD. Specialist in International Business at RMIT University, Melbourne, Australia. Recently retired from the post of Director RMIT International College. Responsible for managing RMIT Business programs in China from 1997 to 2004. Experience in international education in Vietnam, Malaysia, and Singapore.