Strategy

ISBN-13: 9786202554398 / Angielski / Miękka / 2020 / 244 str.

Brikend Aziri; Raman Ismaili

Opis

This book is the result of several research projects completed by the authors in the last five years aiming at determining the reasons behind the lack of formal strategies among companies in the Republic of North Macedonia in general and the Pollog region in particular. The book is divided in two main parts. The first part of the text provides a general analysis of strategies from a theoretical point of view while the second part of the book provides insides regarding the level of having and obstacles in creating and implementing strategies by companies in the Republic of North Macedonia.

O autorze

Aziri, Brikend
Brikend Aziri is an Associated Professor of management in the Faculty of Economics at the University of Tetovo. Raman Ismaili is an Associated Professor of marketing in the Faculty of Economics at the University of Tetovo.