Strategies for Product Promotion in Pharmaceutical Industry : A Contemporary Thought

ISBN-13: 9783659939860 / Angielski / Miękka / 2016 / 212 str.

Prashant Kalshetti

Opis

In the capricious and impulsive state of conditions of markets the Integrated Marketing Communication Mix with innovative approach in pharmaceutical industry for product promotion will stem to be a single innovative to derive multiple advantages and edge overs with increased market effectiveness, reduced cost and increasing compliance to the current and evolving regulations which would impact market positions in same risk companies in the most optimum way.

O autorze

He has diversified experience in the avenue of Marketing, HR & Corporate Communication. He is Ph.D in Management, PG- Marketing,HRM, IB from Pune University, Health Care Management & Medico Legal Systems from Symbiosis International University. He is working as HOD of BBA & BBM-IB at Indira Group,also extended his capabilities in events & research.