Strategies for Investing in Intellectual Property

ISBN-13: 9781587982927 / Angielski / Twarda / 2008 / 172 str.

David S. Ruder

Opis

This book is an essential tool for understanding the range of IP investment strategies - and how companies unlock value and profit from it. It provides a valuable tutorial for businesspeople, entrepreneurs, analysts, and dealmakers seeking better to understand, with clear examples, the components of different IP categories and their value-creating applications.