Strategic planning and entrepreneurship in SMEs : Concepts and methods

ISBN-13: 9786202019132 / Angielski / Miękka / 2017 / 344 str.

Sara Jane Fisher; Azhdar Karami

Opis

Over the last few years, use and importance of strategic thinking in small and medium enterprises (SMEs) has increased exponentially. However, yet little research has been carried out concerning strategic planning and entrepreneurship in SMEs. This book therefore provides a new insight and conceptual framework to investigate strategy and performance in entrepreneurial firms. It discusses the key concepts in strategic planning and entrepreneurship literature focusing on the key tools and performance of UK entrepreneurial firms. It offers a novel discussion on the critical role played by strategic thinkers in SMEs sector. A deductive quantitative research approach was taken through the use of survey research design. The data has been analysed using structural equation modeling (SEM) methodology. This book proves theoretical and practical read for undergraduate and postgraduate students on strategy, management, and entrepreneurship courses. It also offers great practical advice to the practitioners in SMEs sector.

O autorze

Dr. Sara Jane Fisher is lecturer for Business School at the Univ. of Law, UK. Her research interests include entrepreneurship, gender, and marketing.Dr. Azhdar Karami is visiting Associate Professor at the Univ. of Tabriz, Iran, and Senior Lecturer in business strategy at Bangor University, UK. His research interests include strategy, innovation.