Strategic Uses of Social Media for Improved Customer Retention

ISBN-13: 9781522516866 / Angielski / Twarda / 2016 / 332 str.

Wafaa Al-Rabayah; Rawan Khasawneh; Rasha Abu-Shamaa

Opis

"This book is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers"--