Strategic Sport Marketing

ISBN-13: 9781032219097 / Angielski / Twarda / 2022 / 308 str.

Canada) Naraine Michael L. (Brock University

Opis

The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.

Spis treści

Part I: Introduction,  1. Introduction to Sport Marketing,  Part II: Identification of Sport Marketing Opportunities,  2. The Strategic Sport-Marketing Planning Process,  3. Sport Consumers,  4. Sport Market Research and Strategy,  Part III: Strategy Determination,  5. Sport Brands and Products,  6. Sport and Pricing Strategies,  7. The Sport Place,  8. Sport and Media Distribution,  9. Sport Promotion,  10. Sport Services: Service Quality and Satisfaction,  11. Sport Sponsorship,  Part IV: Measuring and Managing Sport Marketing Strategy,  12. Implementation, Ethics and Future Trends in Sport Marketing