ISBN-13: 9780367192587 / Angielski / Twarda / 2020 / 184 str.
Strategic Shopper Marketing provides a uniquely strategic perspective on the "anything, anywhere, anytime" retail revolution.
1. Shopper marketing and society 2. Strategic shopper marketing 3. The route to purchase 4.The route to market 5. Connecting the route to purchase with the route to market
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