Strategic Public Relations in Emerging Economies: Public and Private Sector Perspectives » książka
Strategic Public Relations in Emerging Economies: Public and Private Sector Perspectives
ISBN-13: 9783031853432 / Angielski / Twarda / 2025 / 192 str.
Strategic Public Relations in Emerging Economies: Public and Private Sector Perspectives
ISBN-13: 9783031853432 / Angielski / Twarda / 2025 / 192 str.
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This book examines the nuances of public relations in the developing world. Offering a comprehensive exploration, description, analysis, and explanation of diverse PR strategies, tactics, and challenges, authors draw on insights from both the public and private sectors of developing societies. The chapters explore the unique cultural nuances, socio-political contexts, and emerging trends that continue to shape PR practices in emerging economies. The book examines how to effectively navigate complex regulatory environments, build strong relationships with publics, and leverage innovative communication strategies to achieve impactful results in the public and private sectors. This must-have book provides valuable insights into the challenges and opportunities facing PR professionals in emerging markets.
This book examines the nuances of public relations in the developing world. Offering a comprehensive exploration, description, analysis, and explanation of diverse PR strategies, tactics, and challenges, authors draw on insights from both the public and private sectors of developing societies. The chapters explore the unique cultural nuances, socio-political contexts, and emerging trends that continue to shape PR practices in emerging economies. The book examines how to effectively navigate complex regulatory environments, build strong relationships with publics, and leverage innovative communication strategies to achieve impactful results in the public and private sectors. This must-have book provides valuable insights into the challenges and opportunities facing PR professionals in emerging markets.
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