Strategic Public Relations Writing: Proven Tactics and Techniques

ISBN-13: 9781032157313 / Angielski / Twarda / 2022 / 216 str.

Jim Eggensperger; Jeanne Salvatore

Opis

Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator.

Spis treści

Chapter 1 Introduction Chapter 2 Creating News Chapter 3 Persuasive PR Writing Chapter 4 Words Matter: Editing Chapter 5 News Releases Chapter 6 Media Kits: Media Advisories, Q&As, Bios, Fact Sheets and Corporate Profiles Chapter 7 Pitching a Story Chapter 8 Editorials and Op-eds Chapter 9 Strategic Social Media Chapter 10 Scripting Videos and Podcasts Chapter 11 Speeches, Presentations and Media Interviews Chapter 12 Blogs, Vlogs, and Newsletters Chapter 13 Infographics and Data Displays Chapter 14 Business Writing: Memos, Emails, Etcetera Chapter 15 Key Elements of a PR Campaign Appendices A. Campaign Planner B. Glossary