Chapter 1: BSC-based Evaluation for the Factors Affecting the Performance of Wind Energy Companies.
Hasan Dinçer, Serhat Yüksel, Gözde Gülseven Ubay, Hüsne Karakuş
Chapter 2: Do FED’s and CBRT’s Policies Affect Turkish Banks’ External Borrowings, Financial Impacts and Investment Performances?
Bulent Yaman, Nildag Basak Ceylan and Ayhan Kapusuzoglu
Chapter 3: The Impact of Research and Development Expenditures on the Value Relevance of Accounting Items.
Melik Ertuğrul
Chapter 4: Factors influencing the consumers’ expenditure on wine according to their own expectations in a tourism perspective: A Statistical Analysis.
Marco Remondino and Enrico Ivaldi
Chapter 5: Benchmarking competitive market environment using market-based database.
İpek Gürsel Tapkı
Chapter 6: Examination of Effects of Competitiveness on Businesses and Countries.
Zafer Adiguzel
Chapter 7: The Spirit of Business Life: Entrepreneurship.
Ercan Karakeçe and Murat Çemberci
Chapter 8: Transaction Cost Theory.
Kudret Celtekligil
Chapter 9: Strategies for the Robust Banking System and the Determinants of the Commercial and Participation Banks Performance in Turkey Evidence from A Panel Data Analysis.
Zafer Adalı and Mustafa Uysal
Chapter 10: Classification Performance Comparison of Artificial Neural Networks and Support Vector Machines Methods: An Empirical Study on Predicting Stock Market Index Movement Direction.
Şenol Emir
Chapter 11: Increase in Expected Returns on the Investment.
Selin Sarılı
Chapter 12: Increasing Customer Satisfaction in Strategic Communication Studies: Excellence Awards in the Transportation Sector.
Ihsan Eken and Başak Gezmen
Chapter 13: Significance of Non-Monetary Forms of Capital: Importance of Social Capital.
Arif Orçun Söylemez
Chapter 14: The Role of R&D Investments on Labor Force: The Case of Selected Developed Countries.
Halim Baş and İsmail Canöz
Chapter 15: A CAMELS Analysis of Selected Banks in Turkey After the Crisis in 2008.
Mustafa Eser Kurum and Eray Öztürk
Chapter 16: The Effects of Trade Wars between US and China on the Financial Performances of the Companies.
Selman Duran and İrfan Ersin
Chapter 17: Brand Coolness in a Competitive Environment: An Empirical Study on Starbucks Turkey.
Aysen Akyuz and Fatih Pinarbasi
Hasan Dincer is an Associate Professor of Finance at Istanbul Medipol University, Faculty of Economics and Administrative Sciences, Istanbul, Turkey.
Serhat Yüksel is an Associate Professor of Finance at Istanbul Medipol University, Faculty of Economics and Administrative Sciences, Istanbul, Turkey.
This book combines various analyses of strategic priorities in a competitive market environment, focusing on the balanced scorecard technique, but also considering customer expectations, organizational requirements, financial outcomes and technological infrastructures. The first part explores the financial impacts and performance measurement of investments, while the second part examines customer demand in a globalized environment. Part three then addresses organizational quality and internal processes, highlighting participatory elements and synergies. Lastly, part four investigates strategic learning in enterprises as a factor for sustainable economic success in times of change and disruption.