Strategic Planning and Management: The Key to Corporate Success

ISBN-13: 9780824784904 / Angielski / Twarda / 1991 / 288 str.

D. W. Karger; Delmar W. Karger; Karger Karger

Opis

This book explains why organizations that want to succeed, and continue to succeed, need to engage in the proper kind of planning. It shares the necessity and rationale for developing or creating winning strategies and tactics through strategic planning.

Spis treści

Part I: The Environments of Strategic Planning, Why Organizations Must Plan, Plus an Overview of Planning 1. Competing Successfully — Globally, Nationally, and Locally 2. Competing Successfully— Political, Educational, and Social Factors 3. Internal Business Considerations, with Some External Factors 4. Manufacturing Considerations — Planning and Integration 5. Research on Planning Benefits, an Overview of the Planning Process, and the Implementation Procedure to Assure Plan Attainment, plus an Introduction to Measuring Professional Work Part II: The Strategic and Tactical Planning Processes, Including Discussions of all Major and Related Aspects 6. How to Introduce an Organization to Planning 7. Establishing Corporate Values and Image 8. External Environmental Analysis 9. Internal Evaluations 10. How to Develop a Strategy Part III: Managing per Plan, MBO, and Professional Work Standards 11. The Long Range and the Short Range Plans 12. Achieving Plan Objectives and Attainment of Milestones (Specified Progress Points) through Performance Measurement Systems

O autorze

Delmar Karger