Strategic Perspective on the Marketing of Information Technologies

ISBN-13: 9781559383875 / Angielski / Twarda / 1994 / 300 str.

Ruby Dholakia;Jagdish N. Sheth;Gary L. Frazier

Opis

Focuses on studies in the field of strategy in the marketing of information technologies. This book contains topics that include the strategic importance of information technology and the strategic implications of structural analysis in a telecommunication market.