Strategic Marketing in Library and Information Science

ISBN-13: 9780789021427 / Angielski / Twarda / 2003 / 254 str.

Irene Owens

Opis

With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this text examines the current and quite limited state of marketing by LIS practitioners and institutions.

Spis treści

• Introduction
• THE BASIS AND CONTEXT FOR MARKETING
• Marketing in Library and Information Science: A Selected Review of Related Literature
• Strategic Planning as a Prerequisite to Strategic Marketing Action in Libraries and Information Agencies
• The Importance of Marketing in the Library and Information Science Curriculum
• Using Branding to Make Your Mark(et): What Lessons Leaders Can Learn for Library and Information Science
• A Marketing Approach to Recruiting Librarians
• THE APPLICATION OF MARKETING
• Strategic Marketing of Electronic Resources
• Strategic Marketing to Theological Library Constituents: Rationale and Potential Applications
• Social Marketing for Archives: The Austin History Center Experience
• Marketing the Archivist: The History of the Society of American Archivists’ Task Force on Archives and Society
• Marketing Gone with the Wind in an Age of Social Conflict
• Marketing in Public Libraries
• Index
• Reference Notes Included

O autorze

Linda S. Katz