Strategic Marketing for Non-Profit Organizations

ISBN-13: 9780131753723 / Angielski / Miękka / 2007 / 504 str.

Philip Kotler; Alan Andreasen

Opis

For graduate courses in Nonprofit Marketing and Management.
Strategic Marketing for Non-Profit Organizations, 7th Edition is a best-selling text that focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.