Strategic Marketing for High Technology Products: An Integrated Approach

ISBN-13: 9780367591113 / Angielski / Miękka / 2020 / 194 str.

Thomas Fotiadis

Opis

This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated f

Spis treści

Chapter 1: The Environment; Chapter 2: Business Culture and High Tech Enterprises; Chapter 3: Integration; Chapter 4: The Model

O autorze

Thomas Fotiadis is Associate Professor of Marketing and is Director of the Marketing Lab, Department of Production and Management Engineering, Democritus University of Thrace in Greece.