Strategic Marketing Planning and SME's Performance

ISBN-13: 9783659972003 / Angielski / Miękka / 2016 / 320 str.

Hossein Hakimpoor

Opis

In most countries worldwide, small and medium-sized enterprises (SMEs) sector contributes significantly to the economy through its products and services and shapes a unique part of the developing and developed economies. A review of literature revealed that empirical researches which focus on the relationship between strategic marketing planning (SMP) and performance are very scarce especially in the SMEs' context. There is an opportunity for researcher to investigate and fill this gap in strategic marketing domain.

O autorze

My name is Dr. Hossein Hakimpour and I am assistant professor of marketing at department of management of IAU in Iran.