Strategic Management in the Maritime Sector: A Case Study of Poland and Germany

ISBN-13: 9781138345898 / Angielski / Twarda / 2019 / 200 str.

Michael Roe

Opis

First published in 1999, this volume explores port strategic management in Poland and Germany.

Spis treści

1. Introduction. Michael Roe. 2. The Application of Computer Simulation Tools to Port Management. Aleksandra Wrona. 3. Marketing Orientation in Polish Seaports. Hanna Figwer. 4. Servicing Maritime Transportation Firms – a Marketing Management Perspective. Joanna Miotke-Dziégel. 5. Refining Management Systems in Polish Maritime Development. Janusz Zurek. 6. Marketing Management in Seaports. Konrad Misztal. 7. The Present State and Development Opportunities in Gdynia Port. Adam Salomon. 8. New Legal Regulations for Seaport Management in Poland. Institutional Aspects of Polish Seaport Management Compared with Ports of the European Union. Krzysztof Dobrowolski and Stanisław Szwankowski. 9. Eastern European Development and the Role of International Transport – a Case Study of Poland. Michael Roe. 10. Privatisation of Ports – the Case of Eastern Germany. Karl-Keinz Breitzmann. 11. Managing Transition – Privatisation and Restructuring of Former Socialist Shipping Companies in the Baltic Sea Region. Falk von Seck.

O autorze

Michael Roe