Strategic Management in Telecommunications

ISBN-13: 9781580530187 / Angielski / Twarda / 2000 / 424 str.

James K. Shaw

Opis

Corporate planners in telecommunication companies can use this book to successfully bring new products to market in today's highly competitive marketplace. It explores the strengths and limitations of classic and emerging planning models and their applications in an environment of unsystematic deregulation, and guides managers in determining consumer demands and in positioning their companies to maximize market share.