Strategic Management for Hospitality and Tourism

ISBN-13: 9780815393467 / Angielski / Twarda / 2019 / 338 str.

Fevzi Okumus; Levent Altinay; Prakash Chathoth K.

Opis

Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced　learners aspiring to build their knowledge related to the theories and perspectives on the topic.

Spis treści

Part 1: Introduction to Strategy.  1 Introduction to Strategic Management.  2 Strategic Management in Hospitality and Tourism.  3 Business Ethics and Social Responsibility.  Part 2: Strategy Context.  4 The Hospitality and Tourism Industry Context.  5 The Organisational Context.  6 Financial Analysis of a Hospitality and Tourism Organization.  Part 3: Strategy Content.  7 Business-Level Strategies.  8 Corporate-Level Strategies.  9 Network-level Strategies.  Part 4: The Strategy Process.  10 Strategy Formation: Strategy Formulation and Implementation.  11 Strategy Implementation and Change.  12 Leadership in Hospitality and Tourism.  Part 5: Synthesis.  13 Conclusions: Relating Content, Context, and Process.  Part 6: Case Studies.  Case Study 1: Ocean Park Hong Kong.  Case Study 2: SeaWorld Parks and Entertainment: From Social Crisis to Reimagined Success.  Case Study 3: Din Tai Fung Restaurant Chain’s Recipe for Success: Challenges and Opportunities Ahead.  Case Study 4: Six Flags: A Familiar Brand Takes on a New Generation.  Case Study 5: Marriott Acquiring Starwood: Challenges and Opportunities Ahead.  Case Study 6: Mr. Harris Rosen’s Views on Entrepreneurship, Leadership and Corporate Social Responsibility: Insights and Implications for Hospitality and Tourism Education.  Case Study 6 Supplement: Mr. Harris Rosen’s Recognitions and Philanthropic Activities from 2009-2019.  Case Study 7: What You Can Learn from Service that Makes You Smile