Strategic Management: Why? How?

ISBN-13: 9783659699498 / Angielski / Miękka / 2015 / 72 str.

Butuner Hakan

Opis

I wanted to write this book in order to assemble the disconnected and disorderly ideas, processes, methods and techniques (written on strategy and business development) under the same roof. Moreover, my intention is established on presenting the readers an orderly reference source, as it could be a fond phrase to say that there is an exact approach or systematic thinking on this issue. In addition, by careful evaluation of the manner of bringing forward the issues such as strategic approach, systematics, processes, scope and modeling of strategy development, it is intended to bring in a new perspective to the reader and more significantly to provide a different benefit by the application of these issues. As the final objective, I wanted to reach everyone who wants to create a more positive difference for the benefit of business life and humanity through this and similar references.

O autorze

He has BS in IE, MBA, and Ph.D. in EM degrees. He has been active both in academic and professional lives. Currently, he is lecturing in Business Schools, and acting in IM&E consulting and training. Additionally, he is the president of IIE - Turkish professional chapter and the board member of IHPP. Author has several publications and books.