Strategic Management: Process, Content, and Implementation

ISBN-13: 9780198782292 / Angielski / Miękka / 2001 / 384 str.

Macmillan

Opis

This textbook provides concise yet thorough coverage of the subject. Going beyond the scope of other management texts, it takes practice into account as well as the academic literature, and gives full weight to the real-life problems of implementing strategy.

Recenzje

Nicely balanced. Good introduction. Good on content.