Strategic Management: From Theory to Practice

ISBN-13: 9780367430054 / Angielski / Twarda / 2020 / 318 str.

Allen Amason; Andrew Ward

Opis

This book is designed to help students think critically and understand fully how to strategically manage their future firms.

Spis treści

1. An Introduction to Strategic Management  2. Understanding Organizational Performance  3. Tools of the Trade  4. Analyzing the Environment  5. Organizational Strengths and Weaknesses: Analyzing a Firm’s Capabilities and Resources  6. Strategies for Competitive Advantage  7. Corporate and Multi-Business Unit Strategy  8. Implementation, Adaptation and Learning  9. Disruptive Megatrends  10. Issues of Context, Setting and Application