Strategic Management During a Pandemic

ISBN-13: 9780367646509 / Angielski

Vikas Kumar; Gaurav Gupta

Opis

The COVID-19 pandemic changed world dynamics, working scenarios, as well as professional and emotional dimensions. The virus has emerged as a significant threat for the continuity of business. Keeping the gravity of the problem in mind, companies must understand the need for change and must now update their strategy to account for pandemics.

The next pandemic may be more severe than the current one, meaning that organizations need to devise mechanisms and business models to fight with these situations and maintain business continuity. They should not only look forward to saving plants, machinery and infrastructure, but also concentrate on employee welfare, customer engagement and satisfaction during this crisis time. The book will not only present the evidence of various effective solutions to run a business in the time of a pandemic, but also put forward the new models and practices of business being followed by people at the time of crisis. It aims to create a bridge between existing business models and proposed business solutions, focusing on existing theories and most importantly case studies from recent happenings.

This rich collection of chapters will provide insights regarding the business challenges, opportunities and practices during pandemic situations like COVID-19, making it particularly valuable to researchers, academics and students in the fields of strategic management, leadership and disaster management.

Spis treści

Foreword by Prof. K K Aggarwal Foreword by Dr. (Fr.) Viju P. Devassy 1. Precursor to Lockdown Economies Prabhat Pankaj, Varun Chotia, Vranda Jain and Tavishi Tewary 2. Global Economy and Business Strategies During Pandemic: A Multi-Country Analysis Ravinder Rena and Ifeanyi Mbukanma 3. Business Diplomacy and Lobbying During Pandemic Faisal Ahmed and Hardik Gupta 4. To Control or To Delegate? Effective Leadership in Challenging Times Eko Liao, Amy Yamei Wang and Cheryl Qianru Zhang 5. Managing Efficiency and Effectiveness in "New Normal" Work Environment Shameem Shagirbasha 6. Managing Customer Relationships During Uncertainty: A Case of B2B Firms Mikko Mäntyneva 7. Manufacturing vs Services: The Pandemic Impact Archana Choudhary and Manoj Gour Chintaluri 8. Government Policies During Pandemic: Indonesian vs Sri Lankan Perspective Hotniar Siringoringo, Ravindra Hewa Kuruppuge 9. Bailouts and Government Support During Pandemic Mohit Rewari and Vibha Kalra 10. Triple Bottom Line During Pandemic Akanksha Jain, Priyam Mendiratta and Smita Kashiramka 11. Online Learning Trends During the Pandemic: Case of Service Sector Professionals Arunava Dalal, Ajay Kumar Ganguly and Subrata Chattopadhyay 12. Global Impact of COVID-19 on the Manufacturing Industry and Supply Chain Management: An Indian Perspective Pravin Kumar and Anu Gupta

O autorze

Vikas Kumar is a professor at Chaudhary Bansi Lal University, Bhiwani, India.

Gaurav Gupta is an assistant professor of Marketing at CHRIST (Deemed to be University), NCR, India.