Strategic Management Communication

ISBN-13: 9780692325209 / Angielski / Miękka / 2014 / 346 str.

Jonathan H. Westover Ph. D.

Opis

Strategic Management Communication is a text that provides a comprehensive introduction to a broad range of Management Communication topics and explores the wide sweeping impacts for the modern firm, presenting a wide range of cross-disciplinary research and business cases in an organized, clear, and accessible manner. Additionally, Strategic Management Communication provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve student, professor, and organizational leader. Finally, unlike other Management Communication texts, this book has a strong strategic management, coupled with a focus on international management. It will be informative to management academics and instructors, while also instructing organizational leaders of all types seeking to understand proven practices and methods to drive firm effectiveness in an increasingly competitive global economy. This text was compiled, edited, and adapted from multiple open source textbooks and created under a Creative Commons License without attribution as requested by the work's original creator or licensee. For a free copy of the e-text, please visit HCIPress.org.