Strategic International Business

ISBN-13: 9780692308424 / Angielski / Miękka / 2014 / 340 str.

Jonathan H. Westover Ph. D.

Opis

We live in an increasingly hyper-competitive global marketplace, where firms are fighting to stay lean and flexible in an effort to satisfy increasingly diverse and specialized consumer demand around the world. How do organizations effectively navigate the increasingly complex international business landscape? Strategic International Business is a text that provides a comprehensive introduction to a broad range of IB topics and explores the wide sweeping impacts for the modern firm, presenting a wide range of cross-disciplinary research and business cases in an organized, clear, and accessible manner. Additionally, unlike other IB texts, this book has a strong strategic management focus coupled with a focus on ethical organizational leadership. It will be informative to international management academics and instructors, while also instructing organizational leaders of all types seeking to understand proven practices and methods to drive firm effectiveness in an increasingly competitive global economy. This text was compiled, edited, and adapted from multiple open source textbooks and created under a Creative Commons License without attribution as requested by the work's original creator or licensee. For a free copy of the e-text, please visit HCIPress.org.