Strategic Internal Communication: A Practitioner's Guide to Implementing Cutting-Edge Methods for Improved Workplace Culture

ISBN-13: 9780367435387 / Angielski / Twarda / 2020 / 156 str.

Sweden) Heide Mats (Lund University

Opis

This book offers a holistic perspective on internal communication, that is the fundamental for a successful organization, and combines the latest research with practical tools how to implement strategic internal communication.

Spis treści

Introduction: the value of internal communication 1. Communicating strategy and change 2. The manager’s communicative role 3. The coworker’s communicative role 4. The communication professional’s role and assignment 5. Digital communication 6. Measuring communication 7. Summary and the way forward