Strategic Information Technology: Opportunities for Competitive Advantage

ISBN-13: 9781878289872 / Angielski / Miękka / 2000 / 310 str.

Raymond Papp

Opis

Using numerous real-world examples and anecdotes, this work investigates myriad issues regarding the application of business strategy and IT strategy. It offers managers and students alike an understanding and appreciation of the development of business and information technology strategies to yield competitive advantage.