Strategic Employee Communication: Building a Culture of Engagement

ISBN-13: 9783319978932 / Angielski / Twarda / 2018 / 321 str.

Thornton, Gail S.

Opis

This edited collection explores the challenges of employee communication. The book is divided into four parts: organizational culture, leadership and engagement, planning and measurement, and channels and campaigns. These parts will cover theoretical as well as practical aspects of the skills required for employee communication management, each with case studies. Focusing on Latin America, the US, and emerging markets, this book's international list of contributors offers cross-cultural perspectives on the value of effective communication for key busines outcomes, such as productivity and profitability. This book offers readers insight into improving the quality of employee communication based on employee needs and has implications for employee well-being for those interested in corporate communication, public relations, and human resource management.

Spis treści

Part 1: Organizational Culture

Chapter 1. The incoherence of a solid organizational culture for liquid employees, by

Thatiana Cappellano

Chapter 2. Bodymedia theory: a value proposition for organizational culture, by Simone

Ribeiro de Oliveira Bambini

Chapter 3. Organizational ethics: the challenges faced by communication and culture to

change behaviours, by Ágatha Camargo Paraventi

Chapter 4. Leadership communications with an appreciative approach in

a participative culture: the case of Nutrimental, by William Antonio Cerantola

Chapter 5. WhatsApp and the mediatization of informal communication

in organizations, by Bruno Carramenha, Thatiana Cappellano & Viviane Mansi

Chapter 6. Diversity Management: an overlook on Brazil's largest companies, by Bruno

Carramenha & Thatiana Cappellano

Chapter 7. Behind every engagement there is always a good story, by Bruna Bezerra Lima

Chapter 8. Employer branding, employee value proposition and employee experience: New approaches for people management in organizations, by Bruna Gomes Mascarenhas

 

Part 2: Leadership and Engagement

Chapter 9. Internal Communications Flourishes at the Grassroots: The

Growing Importance of Managers in Employee Engagement, by Gail S.

Thornton

Chapter 10. Work, motivation and Monday mornings, by André Caldeira

Chapter 11. Building trust from the inside out: employees and their power of influence, by Daniela Sandrini Bittencourt Ferreira

Chapter 12. Leadership communications, dialogue and communications areas: new paths for employee communications, by Viviane Regina Mansi

Chapter 13. Social Team Building as a practice of corporate values to achieve engagement, by Silvana Nader

Chapter 14. Humanized employee communications: the possible contributions of public

relations in the BIOFAST Group experience, by Solange Moura

 

Part 3: Planning and Measurement

Chapter 15. Employee Communications Management: the Role of Planning and

Communication Channels, by Bruno Carramenha

Chapter 16. The maturity matrix for employee communications: paving the way for a new model of organizational communications, by Cynthia Sganzerla Provedel

Chapter 17. Planning and Measurement: Propositions for the Strategic Work of Employee Communications, by Andréa Guardabassi & Gisele Lorenzetti

Chapter 18. Communications measurement as a key-factor for organizational strategy

success, by Lívia Guadaim

Chapter 19. On the Imperative of Planning Employee Communications: Theoretical

Considerations and the Case Study of Vale, by Paulo Henrique Soares & Rozália Del Gáudio

Chapter 20. Simplification to drive relevance: GE’s moment of ‘letting go,’ by Danielle

Abade Brito

Chapter 21. Communications agencies in practice: reflections and stories

from working with clients in employee communications projects, by José

Luís Ovando

 

Part 4: Channels and Campaigns

Chapter 22. On employee communications channels and campaigns, by Marina Gerardi

Chapter 23. Corporate mobile communication: challenges and reflections in an environment of connected employees, by Renato Martinelli

Chapter 24. An employee communications strategy to support the launch of a new business strategy, by Javier Marín

Chapter 25. Rituals and the leaderships: cases of strategic use of communication campaigns for the employees, by Bruno Chaves 

O autorze

Gail S. Thornton, a global communications executive with international experience in pharmaceuticals, now maintains a consulting practice in pharmaceuticals/health care and biotechnology. 

Viviane Mansi is global head of corporate communications and branding for Votorantim Cimentos, one of the largest cement companies in the world, headquartered in Brazil.

Bruno Carramenha is a professor of communication and public relations at leading universities in Brazil and also a consultant in organizational culture and communications issues. 

Thatiana Cappellano is a communications and public relations consultant, who works with major companies in Brazil concerning organizational culture and communications issues.

Blurb

Employee engagement (or a lack thereof) can often be linked to poor communication and a detachment from company goals. Companies of all sizes are looking for ways to boost communication, recognizing its impact on key business outcomes, such as productivity and profitability.

This book offers fresh insights about opportunities to improve the quality of employee communications based on employees’ needs. It highlights the importance of simple, jargon-free communication that focuses on dialogue and content. High-performing organizations are more likely to think about communication from the audience perspective, rather than purely from the management perspective. The case studies offer readers a firm understanding of ways to implement and measure communication in daily practice.  Effective communication requires planning and this book, with its focus on the US, Latin America, and emerging markets, will guide readers in using communication in the alignment of corporate and employee needs.