Strategic Design Thinking: Innovation in Products, Services, Experiences and Beyond

ISBN-13: 9781628924701 / Angielski / Miękka / 2015 / 272 str.

Natalie W. Nixon

Opis

Who can design? For too long, that question has highlighted the supposed division between right-brain dominant "creative types" and left-brain dominant "analytical types." Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design Thinking guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between.This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design.

Spis treści

Preface Part I: The Why Chapter 1: Theoretical Context by Alison Rieple Chapter 2: Relating Semiotics, Hyperreality, and Meaning to Design by Joseph Hancock Chapter 3: Manifestations of Design by Valerie Jacobs and Michael Wintrob Part II: The How Chapter 4: Framing the Problem by Steve Wilcox Chapter 5: Tools for Strategic Design by Cindy Tripp Chapter 6: Models & Frameworks: The Impact of Strategic Design on How Organizations Innovate by Michelle Miller Part III: The What Chapter 7: Transition Design: System Shifting by Sarah B. Brooks Chapter 8: Service Design in Action by Natalie Nixon Chapter 9: Value Creation in Business through Design Thinking by Manoj Fenelon Conclusion: The Future of Work Bibliography Index