Strategic Crisis Response : The Strategic Model of Organizational Crisis Communication

ISBN-13: 9783639172416 / Angielski / Miękka / 2009 / 116 str.

Audra Diers

Opis

For organizations crises are pervasive, difficult tokeep quiet, challenging, unexpected, and can becatastrophic. Since the late 1970s, there has been abreadth of research focusing on crisis communicationstrategies. However, while our knowledge of whatcrisis response strategies exist and are used isbroad, there is a dearth of research and analysisemphasizing relationships between responsestrategies, the influence of situation andorganization, and outcomes. The present researchproposes a Situational Model of Crisis Communicationand begins to test the model in a cross-sectionalsample of crises by focusing on the influence of typeof organization and type of crisis on the messagecomponents of crisis response strategy and invocationof organizational culture. Findings indicate thatorganization and crisis type strongly influencemessage components, the invocation of organizationalculture is an important component in crisis responsemessages and that the use of crisis responsestrategies emerges into eight particular approachesto crisis response in contemporary organizations.

O autorze

Dr. Audra Diers specializes in strategic crisis response. She has
worked with nonprofits, advocacy groups, and businesses small,
medium, and multinational. Her MA is from the University of
Wyoming and her Ph.D. from the University of Texas at Austin.
Today, she is on faculty at Marist College and runs her
consulting firm Strategy Consulting.