Strategic Conspiracy Narratives: A Semiotic Approach

ISBN-13: 9780367540890 / Angielski / Miękka / 2022 / 144 str.

Mari-Liis Madisson; Andreas Ventsel

Opis

Strategic Conspiracy Narratives proposes an innovative semiotic perspective for analysing how contemporary conspiracy theories are used for shaping interpretation paths and identities of a targeted audience.

Recenzje

"Madisson and Ventsel cover a timely and urgent topic from a neglected perspective. They relevantly add to the existing literature and spur futher debate. Deeply grounded in semiotic theory (the "School of Tartu"), their book makes an effort to keep distance and balance in relation to a thorny subject. Semiotics provides a more equilibrate understanding about the nature of conspiracy theories, concentrating more on the discursive aspect than on the political one. Conspiracy theories will be, unfortunately, more and more present in the public debate, as well as in cyberwarfare; Madisson and Ventsel praiseworthily pave the way to the academic study of this urgency." - Professor Massimo Leone, University of Turin, Italy

"Mari-Liis Madisson and Andreas Ventsel have produced an excellent and timely book. This will be required reading for anyone wanting to understand conspiracy narratives and to develop innovative ways to analyse how they circulate online. Drawing on semiotics and strategic narrative theory, Madisson and Ventsel present a compelling analytical framework which they apply to their empirical analysis of strategic conspiracy narratives involving investor and philanthropist George Soros. Highly recommended." - Professor Alister Miskimmon, Queen's University Belfast, UK

Spis treści

Introduction  PART I: Theoretical Framework  Chapter 1: Semiotic conflicts in strategic communication  Chapter 2: A semiotic approach to conspiracy theories  PART II: Semiotic Analysis of Strategic Soros-themed Conspiracy Narratives  Chapter 3: Strategic Soros-themed conspiracy narratives in politics, marketing and alternative knowledge  Chapter 4: The main meaning-making mechanisms of strategic conspiracy narratives  Chapter 5: Conclusion and future directions