Strategic Communication for Startups and Entrepreneurs in China

ISBN-13: 9780367222840 / Angielski / Twarda / 2019 / 118 str.

Linjuan Rita Men; Yi Grace Ji; Zifei Fay Chen

Opis

This book presents a comprehensive guide for public relations and communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China.

 

Spis treści

1 Why Startup Strategic Communication?  2 The State of Startups and Entrepreneurship in China  3 Understanding the Stakeholders of Startups  4 The Functions of Public Relations in Startups  5 Cultivating Stakeholder Relationships for Startups  6 Building an Effective Startup Culture  7 Entrepreneurial Leadership Communication  8 Social Media Communication Strategies for Startups  9 Best Practices of Startup Strategic Communication