Strategic Communication at Work: The Impact Paradigm

ISBN-13: 9781138714625 / Angielski / Miękka / 2018 / 178 str.

Diane Lennard

Opis

The Impact Paradigm widens the focus of communication technique beyond presentation skills, helping students to adopt all aspects of strategic communication while articulating different points of view and engaging others. Utilizing a three part framework, the authors introduce strategic communication as a mode of achieving success in a business environment through identifying a desired outcome and aligning verbal, vocal, and visual behaviour. Lennard and Hsieh, experts in the managerial communication field, end each section with specific examples of interaction, helping to contextualize students' understanding. The book concludes with a series of detailed exercises to solidify concepts through application. The text's clear rhetoric and practical approach will appeal to graduate and professional students of business communication and public speaking, as well as instructors and professionals in the management field.

O autorze

Diane Lennard, PhD, is a Professor of Management Communication at Stern School of Business, New York University,　USA. She is also the founder of Lennard & Company, an international coaching and consulting firm specializing in experiential learning programs for business executives, educators, consultants, and other professionals.