Strategic Communication and the 2022 Australian Federal Election Campaign

ISBN-13: 9781032459592 / Twarda / 2023 / 168 str.

James Mahoney

Opis

This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice.

Spis treści

1. A short drive to Yarralumla  2. A strategic approach  3. Behind the swing to independents  4. The key players  5. Campaigning on issues  6. The pressure points: polls and marginal electorates  7. The news media, frames, and debates  8. The 2022 election result  Case study: Defying maths in the ACT  9. Will they ever learn?

O autorze

James Mahoney is Adjunct Professor in Professional Communication, News and Media Research Centre at the University of Canberra, Australia. His research interests are strategic communication planning and issues management.