Strategic Communication: An Introduction to Theory and Global Practice

ISBN-13: 9780367769291 / Angielski / Miękka / 2022 / 224 str.

Sweden) Heide Mats (Lund University

Opis

This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2^nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’.

Recenzje

"This book provides a very good overview on the fundamentals of strategic communication. It is very common that Master's students want to follow their studies on strategic communication but don't know the basis and theories of the area. Falkheimer and Heide made an excellent job presenting the beginnings of this new science."

-Ivone Ferreira, Assistant Professor at School of Social Sciences, Nova University of Lisbon, Portugal, and Researcher at ICNOVA Research Unit

Spis treści

Preface, Introduction, Part I. Fundamentals, Chapter 1. What is communication?, Chapter 2. What is strategy?, Chapter 3. What is strategic communication?, Part II. Communication Processes and Organizations, Chapter 4. Strategic communication in Society and Market Places, Chapter 5. Organizational identity and culture, Chapter 6. Change and crisis communication, Chapter 7. Mediatization, Part III. Future Developments, Chapter 8. The Future of Strategic Communication – Communication Value and the Communicative Organization

O autorze

Jesper Falkheimer and Mats Heide are Professors in Strategic Communication at the Department of Strategic Communication, Lund University in Sweden.