Strategic Communication: An Introduction to Theory and Global Practice

ISBN-13: 9780367769260 / Angielski / Twarda / 2022 / 224 str.

Opis

This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2^nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’.

Spis treści

Preface, Introduction, Part I. Fundamentals, Chapter 1. What is communication?, Chapter 2. What is strategy?, Chapter 3. What is strategic communication?, Part II. Communication Processes and Organizations, Chapter 4. Strategic communication in Society and Market Places, Chapter 5. Organizational identity and culture, Chapter 6. Change and crisis communication, Chapter 7. Mediatization, Part III. Future Developments, Chapter 8. The Future of Strategic Communication – Communication Value and the Communicative Organization

O autorze

Jesper Falkheimer and Mats Heide are Professors in Strategic Communication at the Department of Strategic Communication, Lund University in Sweden.