Strategic Challenges for the Base of the Pyramid

ISBN-13: 9781784710941 / Angielski / Miękka / 2016 / 176 str.

Patrick A.M. Vermeulen;Edgar Hütte

Opis

Managers of multinational corporations are now looking towards low-income markets for their potential for generating large profits. Serving such markets and developing products for them requires a fundamentally different approach of doing business and offers firms a new and unique set of organizational challenges. The objective of this book is to address some of the key challenges when firms enter low-income markets and to develop empirically derived solutions for successful operation.