Kategorie główne

• Nauka

[2694776]

• Literatura piękna

[1641667]

więcej...

Kategorie szczegółowe BISAC

Strategic Brand Management in Higher Education

Name: Strategic Brand Management in Higher Education
Brand: Routledge
Price: 700.25 PLN
Availability: InStock

ISBN-13: 9780367139421 / Angielski / Twarda / 2019 / 276 str.

Bang Nguyen; T. C. Melewar; Jane Hemsley-Brown

Strategic Brand Management in Higher Education

ISBN-13: 9780367139421 / Angielski / Twarda / 2019 / 276 str.

Bang Nguyen; T. C. Melewar; Jane Hemsley-Brown

cena 700,25 zł
(netto: 666,90 VAT: 5%)

Najniższa cena z 30 dni: 680,04 zł

Termin realizacji zamówienia:
ok. 16-18 dni roboczych.

Darmowa dostawa!

inne wydania

This book is unique in providing a composite overview of strategy, planning and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions.

Kategorie:

Nauka, Ekonomia i biznes

Kategorie BISAC:

Business & Economics > Marketing - Research
Business & Economics > Nonprofit Organizations & Charities - Marketing & Communications
Education > Schools - Levels - Higher

Wydawca:

Routledge

Seria wydawnicza:

Routledge Studies in Marketing

Język:

Angielski

ISBN-13:

9780367139421

Rok wydania:

2019

Numer serii:

000784478