Strategic Analysis: Processes and Tools

ISBN-13: 9781138203099 / Angielski / Miękka / 2016 / 136 str.

Andrea Beretta Zanoni

Opis

In Strategic Analysis: Processes and Tools, author Andrea Beretta Zanoni develops a theory of strategic analysis and offers models for the application of strategic analysis tools during all phases of the process including planning and decision-making, the development of control, and the formulation of a strategic diagnosis.

Spis treści

Introduction  1. Planning Strategy  2. Quantitative Tools of Strategic Analysis  3. Qualitative Tools of Strategic Analysis  4. The Competitive Structure  5. Scenario Analysis  6. Competitive Analysis  7. Analysis of Impacts

O autorze

Andrea Beretta Zanoni is Full Professor of Business Economics and Business Strategy at the University of Verona. His studies are mainly focused on business strategy and intangible resources and has written several books and articles. He is member of AIDEA (Accademia Italiana di Economia Aziendale), the Strategic Management Society, the European Corporate Governance Institute and the CISEPS (Center for Interdisciplinary Studies in Economics, Psychology and Social Sciences) of the University of Milan Bicocca. He has taken part as key speaker to several Italian and international conferences.