Strategic Alliances: Theory and Evidence

ISBN-13: 9780199256549 / Angielski / Twarda / 2004 / 400 str.

Jeffrey J. Reuer

Opis

This book addresses the basic concepts and theories of collaborative strategy.It presents an introduction on the topic of alliance research. This volume goes on to suggest the economics perspectives on alliances as well as how to select the most beneficial alliance. It also presents features a section on real options, an important and emerging feature in the area of strategy. The concluding section introduces relational perspectives of collaborative strategy.

O autorze

Jeffrey J. Reuer is an Assistant Professor of Strategy and Management at the Fisher College of Business at Ohio State University and is on leave from INSEAD, the European Institute of Business Administration in Fontainebleau, France. He received his Ph.D. in Strategic Management from Purdue University. He serves on the editorial and advisory boards of the Strategic Management Journal and the European Management Journal.